For Nightingale, a brand development package launched this start up company into the health sector, challenging and disrupting the agency norms.

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The brief

The Nightingale team needed a look that was friendly, modern and utilised a variety of factors to elevate them straight to the leading platform for finding nurse and doctor shifts. From logo to website, marketing strategy and social media, their ideas needed to be translated to a comprehensive content and brand strategy that was ready to launch.

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the service

A bespoke brand development package, which included a VIP strategy day, brand asset design and website development. With a clear content strategy, the website and app launched simultaneously and is supported by a joint social media and marketing campaign.

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the result

“As a start-up business it gives us our own, amazing brand and digital marketing team but without having to hire our own people. The A&D team have helped us realise our vision for the brand and how we communicate that to our target audience. We are looking forward to continuing to work with them in the future as our business grows.” - Director, Nightingale