The Nightingale team needed a look that was friendly, modern and utilised a variety of factors to elevate them straight to the leading platform for finding nurse and doctor shifts. From logo to website, marketing strategy and social media, their ideas needed to be translated to a comprehensive content and brand strategy that was ready to launch.
We took them through the Boss Your Brand journey, including VIP strategy day, brand asset design and website development. With a clear content strategy, the website and app launched simultaneously and is supported by a social media and marketing campaign also lead by the A&D team.
“As a start-up business it gives us our own, amazing brand and digital marketing team but without having to hire our own people. The A&D team have helped us realise our vision for the brand and how we communicate that to our target audience. We are looking forward to continuing to work with them in the future as our business grows.” - Director, Nightingale