Do we re-brand every time we change our relationship status?
"A woman who cuts her hair is about to change her life," said Coco Chanel, a woman known for her sage wisdom.
I bet we’ve all been there; you split with a partner and immediately book yourself into the salon. You’re ready for a new version of you, more than ‘washing that man/woman outta your hair’ its time for a chop and even a new colour. What is now looking lacklustre and holding onto feelings past, you want to add some polish and match the aestehtic to the person you really want to be.
When it comes to business, there are many reasons to re-brand, but the main, and one of the most important ones in my opinion is whether your brand reflects the values of your core audience. People’s values change over time and your branding needs to adapt with them. As customers evolve, brands need to evolve. Similarly, are your values and offering still the same, or have they developed too? The likely chance are, if one or both of those have changed… it’s worth thinking about an update.
One example of this can be seen in the ubiquitous Uber rebranded early in 2016 as they realised their market was growing globally and that they had expanded beyond their original purpose. What was once a simple taxi service has now expanded to delivering goods and food as well as transporting people. As such, Uber created two different apps; one for drivers and one for riders. They refreshed the font and focused on the diversity of the market, using colors and patterns to represent the feel of different countries where they have a presence.
Your relationship with your customers will change over time, as does your own relationship to your business! Whether you need to spring clean your social, update your Instagram highlights, refresh the website or go all in for a re-brand. That one’s entirely up to you.
You will have heard that here at A&D I have been driving forwards with personal development, and shouting “DO WHAT YOU LOVE” from the rooftops, which is why our merry band of Laura’s are now venturing off on their own, into the incredible world that they’ve built.
And, no, we’ve not broken up. I will always be their biggest cheerleader and I cannot wait to work with them on more projects in the future. It just means they’re not a permanent part of A&D anymore (sad face).
And without a team… what is A&D? Well it’s me, of course.
So I’m taking this relationship status change public and giving A&D a make-over, starting with new branding. Eventually (read: in about 4 weeks) I’ll be changing the name too, but we may as well start with the pretty aesthetics and do the domain and legals last right?! #priorities.
I’d love to know what you think of the new brand elements shown in the mood board below - do you think it represents the direction I’m going in?!
I get it, you are a small business who has been going for a while now. You have some awesome clients... and maybe some that are not-so-awesome.
You know its time to step up your game, and know that by getting clearer on who you are and what you do, you will start to build a website and social content that kicks-ass! You need to start at the bottom, and work from the ground up, first stop - defining and honing your message.
It’s no secret that I love working with businesses to calm the storm and turn your specialism into a brand to be proud of - and I hear these statements ALL. THE. TIME!
Guys, its time to let go of these myths once and for all, and get out there and boss your brand!